In The 850 started as a simple idea and logo that was used to represent our Jet Ski Rental Company here in Panama City Beach, Fl. We wanted to be able to proudly wear something relevant to what we did and where we were from. After the first couple of hats were made we begin to gain a lot of attention. We quickly realized we weren't the only ones who wanted to rep the 850 and figured we should offer this to everyone else. We love where we live and we hope you do to.